LANDING PAD

STARTUP PROPERTY APP

Brand MARKETING / COMMUNICATIONS

Spun out of ANZ’s venture lab 1835i, LandingPad was an app designed for Australian homebuyers, pulling together the data and guidance needed to make the right decisions through the major life event of buying property.

Working as the marketing lead in a small startup team I led brand communications and marketing strategy through both experimental and growth stages, working closely with the CEO, Strategic Design Lead and development team to prioritise our efforts as the product evolved.

I managed brand marketing, communications and content, created and commissioned assets including educational guides and directed external advertising agencies and media spend. In this small startup team my role was split across both brand and product comms, as I was also responsible for the app store listings and was involved in user research, feature development and product copywriting.

Highlights included working with ANZ’s internal marketing team to get LandingPad featured on their homebuyer pages (as the first external product to be linked on anz.com), managing a full rebrand and learning a lot more about digital product.

LandingPad was unable to secure a viable revenue stream so was sunsetted mid 2022.